A sense of place
There are many stories that stitch this place together. Our stories are distinctively Central Otago, New Zealand. They will give you a sense of our place and its enormous untamed landscapes and where nature has its own sophistication. They will quietly reveal its differences in subtle and unexpected ways - a memorable feast for your senses.
Our own distinct personality
Central Otago is something completely different. People here still have time for you. There’s a rugged sense of individualism and where the people have learnt to live with nature’s extremes. The same pioneering spirit that braved the elements to break the land is still alive. Understandably this place has shaped who we are and what we do.
Distinct product and experiences
This place of difference, genuinely delivers difference in all things – the products and experiences are truly Central Otago. The fine flavours, fine wools, rich history and reputation have spread well beyond our borders. When the world gets busier, Central Otago is a refreshing counterpoint – a rare and precious thing.