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Tourism Central Otago
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Tourism Central Otago (TCO) is the Regional Tourism Organisation (RTO) for Central Otago. The primary role of an RTO is to co-ordinate and facilitate the marketing of the region as a visitor destination. Tourism Central Otago works closely with Tourism New Zealand, local and national tourism organisations, domestic and international media, and travel wholesalers to ensure they meet with the right people.
First and foremost TCO works with Central Otago tourism operators to help them better understand the national and international tourism opportunities and how best to take advantage of each markets individual requirements.
Tourism Central Otago includes the brand and design concepts on all advertising and marketing collateral. For example the Central Otago Visitor Guide, the regional website , display materials and industry publications such as the Central Otago Product Directory. The TCO team wear the brand with pride at trade and industry events, and sales presentations - New Zealand wide and off shore.
With a ‘Destination Management’ philosophy, Tourism Central Otago live out the brand principles by only marketing Central Otago as a Visitor Destination in line with what the community has identified it wants. They actively match tourism product and experiences to specific market segments and/or locations based on capacity and community wishes.
Contact Person
Alison Mason or Michelle Kinney
Address
1 Dunorling Street
PO Box 353
Alexandra 9340
Phone
+64 3 440 0637
Fax
+64 3 440 0606
Email us
Click here to visit our website
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