People who are passionate about Central Otago and believe in the regional vision and our regional values, who want to get involved and become a brand user can sign up.
The regional identity and brand mark help remind us of those things which are special. Our unique story helps to define the way that we want to live work and play, here now and in the years ahead, and to de-emphasize those things that we do not want, and which will harm our region.
Getting involved is, in essence, about agreeing to enhance the region by staying true to the brand values.
Anyone wishing to get involved needs to understand Central Otago’s interpretation of lifestyle, business and community activity.
To get involved by becoming a Brand User click here to download the application form.
Click here to find out more about the Brand Values.
Click here to find out about the application process.
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Hear more about what is involved
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