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2009 tOURISM aWARD wINNER
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Cromwell Top 10 Holiday Park
The owners of Cromwell Top 10 Holiday Park are highly motivated towards their goals of providing a traditional kiwi experience and embracing sustainable development. They are the driving force behind significant improvements to facilities, greatly increased visitor numbers, strong planning and operational strategies and sustainable practices.
The judges were particularly impressed with the strength of the evidence and examples showing how this business has continually improved and developed, and by its involvement in the community.
Kay and John Searle, Richard Wallis and Catherine Woods have owned and operated Cromwell Top 10 Holiday Park for the past 17 years. The park has some 25 motel units and cabins, 250 powered sites and about 200 non-powered sites. There are three full time staff and 12 seasonal staff. Everyone takes great pride in developing a sense of community between visitors, some of whom have been returning for generations.
Democratic leadership draws on the individual and varied strengths of the ownership team, which has a communicative relationship with staff who are highly valued.
On-site responsible tourism and sustainable development initiatives include annual tree planting, Central Otago heritage landscape features, water conservation, recycling, waste management, energy saving measures and good insulation.
Cromwell Top 10 Holiday Park provides consistently enhanced visitor experiences and contributes to the wellbeing of the community, which it has also supported through sponsorship and donations to groups.
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